YouTube. It starts with you: Karmin

'Unknown musical duo Amy Heidemann and Nick Noonan began sharing YouTube videos of their cover songs in early 2011. One year later, they signed a deal with Epic Records, have two hit singles and are the musical guests on the February 11th, 2012 episode of Saturday Night Live. '

This video shows how distibution through free social media such as Youtube can promote and advertise a product for free without having to spend millions on distribution through companies such as momentum, Lionsgate etc in order to make a product a sucess.

The Seven Evaluation Questions:

In what ways does your media product use, develop or challenge forms and conventions of real media products?

How does your media product represent particular social groups?

 

What kind of media institution might distribute your media product and why?

Who would the audience be for your media product?


How did you attract/address your audience?

What have you learnt about technologies from the process of constructing this product?

Look back at your preliminary task, what do you feel you have learned in the progression from it to the full product?