YouTube. It starts with you: Karmin

'Unknown musical duo Amy Heidemann and Nick Noonan began sharing YouTube videos of their cover songs in early 2011. One year later, they signed a deal with Epic Records, have two hit singles and are the musical guests on the February 11th, 2012 episode of Saturday Night Live. '

This video shows how distibution through free social media such as Youtube can promote and advertise a product for free without having to spend millions on distribution through companies such as momentum, Lionsgate etc in order to make a product a sucess.